Tunnock's - Join The Circus
Design Bridge Dog's Bollocks submission to reinvent a famous brand. I chose Tunnock's - a Scottish brand, famous for their red and silver striped foil packaging and mallow-nificent accompaniment to a cup of tea! Tunnock's are nostalgic for many people, I wanted to pass on this great-ness to younger people, who may have only come across Tunnock's through older people. I decided to create an event-based campaign specifically targeted at families, offering them a fun day at a Tunnock's circus in celebration of a limited edition big top teacake.